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The web site highhermitagecaravanpark.co.uk had the following on the web site, "Customer service is the name of the game at The High Hermitage Caravan Park, a peaceful place in the Northumberland countryside where staff are always on hand to deal with queries or concerns, and to keep the amenities up to high standards." We noticed that the website said " Welcome to High Hermitage Caravan Park in Ovingham." It also said " Northumberland, perfectly situated near Route 72, Hadrians Cycle Way. Dogs are now allowed into our caravan park, and leads must be used at all times, and excrement must be picked up at all times." The header had caravan park Northumberland as the highest ranking optimized keyword. This keyword is followed by static caravan park, holiday park Northumberland, and camp site which isn't as urgent as caravan park Northumberland. The other words highhermitagecaravanpark.co.uk used was holiday homes.